Autumn 2014 Newsletter

Dear Customers

With what felt like an endless summer finally coming to a close, it seems like a good time to update you on everything we’ve been up to in the shop…

2015 Bike Range

Most of our 2015 bikes are here now, with lots of exciting new models from Trek and Genesis.

Wheel size is still the big talking point in mountain bikes. Trek’s take on this is to offer 29er wheels for the bigger frame sizes, 27.5 for the smaller sizes for hardtails, and offer both sizes in full-suspension.

This brings the addition of the more playful Fuel EX 27.5 alongside the mile-munching Fuel EX 29. We’ve got demo bikes of both, along with the Remedy 27.5, so you can decide what works best for you.

Meanwhile with Genesis, the heart of their mtb range continues to be their UK-friendly steel hardtails, the 29er High Latitude and 27.5 Latitude covering the wheel sizes.

On the road, disc brakes are the hot new thing. We’re convinced, but find out for yourself as our Trek Domane Disc demo bike is here and ready to go. Continuing the disc theme, we’ve also got the new Equilibrium Disc from Genesis arriving later this month, alongside their Croix de Fer cross bike.

Add to that Trek’s new lightweight Emonda platform, and we’ve got plenty of drop bar options for the tarmac and beyond.


Moving upstairs, whilst it felt a little perverse to be putting out waterproofs and thermals a few weeks ago when it was still 20 degrees outside, our Endura Autumn/Winter range is on display, ready to keep you riding through the winter. Remember, there’s no such thing as bad weather, just bad clothing!

We’re also now stocking Kask helmets, with their new Vertigo II helmet arriving soon, as worn by Team Sky, and tested by Chris Froome in this year’s Tour more often than he would have liked.

New Arrivals

On a personal note, there were new arrivals for both Roger and Dan at the beginning of the year, in the shape of Henry and Freya, so apologies if we’ve looked a little more bleary-eyed than usual sometimes this year!

Beyond that, the shop has a couple of new arrivals planned too, with two new bespoke frame brands.

We’ve been back in touch with Nicolai, our old friends in Germany that we’ll now be working with directly, and we’ve also visited Belgium, to meet Jaegher, a frame builder with a long heritage (that includes Eddy Merckx on their customer list), but with a very modern approach to custom steel. More on that in the New Year though.


And finally, after a more than a year in the works, Waitrose reopens today. As the biggest in the South East apparently too, just imagine how many varieties of humous that’ll mean.

And with a brand new multi-storey car park offering free parking for two hours, you’ll be able to peruse the chickpea dips too, with plenty of time left to head down to your favourite bike shop.

As always, we know there are lots of shops to choose from, so thanks to everyone that’s shopped with us this year, whether you’ve bought a bike or an inner tube, and we hope to see you again soon.

Happy Riding!

The Head For The Hills Team – Dan, Rog, Jamie, Josh, Tom, Tom

Further Reading:   Trek   Genesis   Endura   Kask   Nicolai   Jaegher   Humous